Toronto seems to be falling in love with Analytics recently, so it seems like a good idea to put together a quick and dirty Google Tag Manager analytics implementation guide for marketers and developers. I'm not going to spend a lot of time explaining what, for example, an "event" is... read more →
Jul 02
Oct 12
This is kind of an advanced article in the SEO space, so I'm not going to make an attempt to address the little things. If you're struggling with the details, try to just step back and consider it strategic, even though the strategy itself is data heavy. I remember working... read more →
Feb 28
I believe in Karma. It's not one of those beliefs that pulls me into a temple, and I don't genuinely believe that I've got a bank account for good deeds and good happenings in the future somewhere, but it's a useful belief. I like to do positive things just because I can,... read more →
Feb 10
For my "normal" blog readers, this isn't going to make any sense. That's why I like to think of this more as my thought dump and less as my place to placate my normal blog readers :) So, I've been more or less consistently playing this game called Kerbal Space Program... read more →
Sep 25
Bounce Rate. I think it's a dumb metric, for the most part. It's so dumb that there's no point in "improving it" until you've fixed the way it's reported. Here's what I mean: Person A visits my website. They spend 30 minutes reading my wonderful blog post and then they... read more →