After over five years of running Delta Growth, a Toronto-based digital marketing agency with a six hour work day and twenty full time employees, I feel very confident in saying that this was a hilariously easy gift for my business partner and I to give our team. I know that from the outside the six …
Toronto seems to be falling in love with Analytics recently, so it seems like a good idea to put together a quick and dirty Google Tag Manager analytics implementation guide for marketers and developers. I’m not going to spend a lot of time explaining what, for example, an “event” is in Google Analytics; I’ll instead …
Switching to Google Tag Manager for Google Analytics Read More »
This is kind of an advanced article in the SEO space, so I’m not going to make an attempt to address the little things. If you’re struggling with the details, try to just step back and consider it strategic, even though the strategy itself is data heavy. I remember working with a weight loss company …
Advanced SEO: Pareto Pages, Content Classifications & Market Demand Read More »
I believe in Karma. It’s not one of those beliefs that pulls me into a temple, and I don’t genuinely believe that I’ve got a bank account for good deeds and good happenings in the future somewhere, but it’s a useful belief. I like to do positive things just because I can, but when I’m in a …
For my “normal” blog readers, this isn’t going to make any sense. That’s why I like to think of this more as my thought dump and less as my place to placate my normal blog readers :) So, I’ve been more or less consistently playing this game called Kerbal Space Program (KSP) since just before October …
Adventures in Kerbal Space Program, kOS & Math (Part 1) Read More »